08.02.2017 - Wednesday

How To Make Your Website Mobile Friendly?


In this fast evolving digital landscape it is so important to reach your customer base on mobile devices when you own a website. Making your business website mobile-friendly is an absolute must these days. As the mobile web entrance is on the rise, setting up your website with mobile friendly features enables you to gain an upper hand over the competition. Here we have provided with you some of the key points for why businesses must have a mobile optimized website and how can make your website mobile friendly.

It’s What Your Customers Want and They Expect You to Provide It

Today you cannot expect your customer to be in front of desktops or laptops. They access the websites on the go from their mobile devices. If your customer is not provided with easy visibility and navigation they may make a move to other competitors. This does not means that you ignore those customers who still utilize desktops, but this is for a significant portion of your customer base and new prospects.

Build credibility

Regardless of whether you are a vender or customer, with a mobile-friendly web designing, anyone who tries to visit your website on a mobile device will have a proper experience, and that will urge them to consider you to be a believable asset for data, products and services. People will observe a site they have an extraordinary experience with – and they will likewise observe a website they have a terrible involvement with.

You can reach more customers, faster

Google rewards a higher ranking in mobile search results if your website is mobile friendly. Making your website mobile-friendly automatically opens your customer base up to anyone performing a mobile search. And customers need not to hunt for your website or type URL to find it – they can just perform a search to find you quickly and easily. Reputation is everything, and most businesses cannot afford a bad experience to people.

Social media referrals are on mobile

91% of mobile internet access is used for social activities. As social media endures to grow and progress, it is finding its primary hub on mobile devices.

Make your website mobile friendly

Three main options for making your website mobile-friendly

1. Create a mobile application - This is an Internet and/or native application which is used on smartphones to access web content, play games, store information, communicate with others and substantially more. Native apps, or applications built specifically for particular devices, deliver a seamless, smooth, powerful user experience that has added to the development of mobile phone usage over the recent years.

2. Mobile web designing - is one that has been fabricated particularly, and exclusively, for a mobile browser. Mobile websites are usually very simple in design with basic colors, links and fundamental content pieces. Most mobile websites use a different URL than the main website – something like http://m.website.com, http://www.website.mobi

3. Responsive web designing is one that uses fluid, flexible that adjust to the screen that the website is being shown on. This is refined by using CSS media queries and using layouts that react to the screen size and orientation of the device being utilized. Responsive websites display the best layout based on the device being used, making it a fabulous alternative for guaranteeing the mobility of your website.

Always include a viewport Meta tag

The viewport is a virtual region used by the browser rendering engine to decide how content is scaled and sized. This is the reason it is a basic code when constructing a multi-device experience. Without it, your website will not be able to work well on a mobile device. What the viewport Meta label tells your program is that the page needs to fit the screen. There are a wide range of setups that you can determine your viewport to control.

Do not constrain your user’s mobile experience

Regardless of how lovely your mobile site is, dependably incorporate a "go to full site" or "view desktop version" choice at the base of your site. A few people still incline toward the full website experience and if that case this option helps.

Optimize Image Size

When dealing with mobile devices, the objective is to create images that have the smallest conceivable file size while as yet looking fresh and clear on whatever screen it is being seen on. This is because the bandwidth of mobile devices are much smaller when compared with desktop’s and causes longer loading time.

Using WordPress to Make Mobile

A simple approach to make a mobile friendly web designing is to make use of WordPress. WordPress is a typical stage utilized for blogs and news sites all over the web. Because of a wide assortment of custom themes WordPress remains a viable platform for web creators. Plenty of WordPress themes support both mobile and desktop layouts.


As internet traffic increases more and more on mobile devices, and with the advent of smart devices, Google’s favourability towards mobile friendly sites will only increase with it. With one of the biggest digital marketing trends is being mobile, it is undoubted to set your business up for mobile success. As our mobile user usage like to increase month to month so it is more imperative than ever to get your business’ mobile strategy in gear. Give your customers what they need with fast loading pages, easy navigation, and a streamlined site with great content and great products with a mobile friendly website. If you are considering a mobile update and/or redesign for your company website, you need to coordinate planning with a qualified web developer. If you would like a harmonizing assessment for your organization's website regarding web development, web designing, web hosting, ecommerce and web development feel free to contact us at Jayam Web Solutions.