14.04.2017 - Friday

Mobile App Marketing Winning Strategy - Mistakes To Avoid


Mobile applications are growing at breakneck pace and are expected to rise more in future. As a business owner you will be interested in learning about how to create the most engaging mobile app that achieve immediate success in your field. You may have seen large number of applications in the mobile app stores, but not all those apps succeed. Sometimes even an app with a great design fail due to some common mistakes. For offering better customer engagement and sales, some key points should be considered before you start with the mobile app design.

Key Mistakes ToAvoid When Building Your Development Process

No clear marketing plan

This is not a guaranteed way to generate downloads and traction if not focusing on the significance of title, description and keywords. This can lead to a negative impact in ranking. Another common mistake is not concentrating on customer reviews to have loyal, happy customers. By not actively encouraging users to leave a review, you lose out on new potential customers.

Creating Like Desktop Versions

Duplicating the content of a website page is often a mistake that most business people make as they incorrectly assume that is what users want. In reality, it should offer a great way for businesses a more engaging and streamlined experience for them.

Assuming that retention is guaranteed

A successful strategy will have a high retention rate as it offers long term value to the user. A great way to accomplish this is to include loyalty programs to track the users’ journey and contributes a reason to constantly engage them.

Skipping the testing stage

Post quality assurance and testing are some of the most critical steps. Ensure you have included plans for the bugs or errors that pop ups after the launching.

Assuming people who download will use it

If you are not tracking that happens post download, you may experience a high abandonment rate. So you need to start tracking post-download analytics and find what kinds of experiences people face and what you can do to improve the retention rate.


With proper planning in place you can make sure your marketing strategy is well thought out. Reviewing your marketing plan for the critical errors and correcting them will dramatically boost your downloads. By realizing the design mistakes you can easily make the most out of your time so making it appealing to your users and successful to your overall needs. If you can strive to avoid the common mistakes, then you can have an engaging, simple, and functional outcome.