Introduction:
E-commerce is a term for buying and selling of goods and services through an electronic medium. Online marketing trends have a tendency to develop at warp speed. Forecasts for the future of E-commerceare very positive, and with the growth of smartphones, tablets, and similar other portable electronics with Internet capabilities, there will be increasing approaches to shop online. With the ability to buy from anywhere they can, the businesses could see a substantial boost in their capital gains. Staying connected with the community and getting expose on the latest E-commerce marketing trends is a great idea for online businesses to find out recognized tactics and implement them for both short and long-term results.
Future E-commerce Trends That Will Rule The Market
The Mobile Leads the Way
Mobile technology is an entryway to the digital world. With emerging affordable smartphones and data prices, it is expected that desktop platform will be wiped out leading to the rise of mobile-only businesses. It is an undeniable fact that mobile devices remain the primary point of Internet access for most of the individuals. Consumers will prefer shop from the comfort from home and is not going to change. Mobile E-commerceis the driver for gaining revenue which will surge in the preceding years.
Growth of Artificial Intelligence for Smart Prediction
The visual Search engine is a standout amongst the most Artificial Intelligence in Ecommerce. This technology enables users to find what they need in just a single click. Visual search read out images to find color, proportions, size, and shapes, even text to recognize product names and brands. This provides a convenience over keyword matched search providing result based on searcher’s ability to describe a product. Keywords must be present in both the query and product description with keyword search. Visual search and image recognition delivers users a very appropriate way to search deeper with the help of E-commerce Artificial Intelligence. Thanks to the Artificial intelligence technology, there is a rise in digital assistants, to bring another trend - Chat Bots for customer engagement. Every customer has their own unique needs and preferences. Even the search phrases used by them differ from one to other. Hence, the upcoming years can be marked to be the beginning of an era in where interactive shopping personalized to customer preferences will boom.
Entry of Chatbots
Chabot’s are the most important breakthrough in marketing technology. The technology Artificial Intelligence enabled catboats feature that is an actual sales personnel connected online who will render online shoppers with a personalized shopping experience. Chabot’s work as an efficient post-sales support teams to tackle any customer queries related with the product or its usage. Chabot’s acts like a person that enables to communicate with. Thus they are sometimes referred to as 'Messenger bots' because the conversation usually occurs with messaging apps. E-commerce businesses utilize the Chabot’s for smooth customer journey.
The Rise of Fast Delivery
In the recent years E-commerce has a drastic change in delivery timescale reduction. A push for speedy delivery for fast fulfilment with convenience is a paramount for customer happiness. Delivery and returns have always been one of those pain points of the E-commerce shopping experience. Steps are being taken these days to make delivery fast and easy. Many consumers will receive their same-day delivery, whether they at home, at work, or at a drop-off point of their choice. Retailers are making their products available for same-day delivery by using mini stores that operate out in smaller spaces to serve as showrooms or drop-off points.
Digital Payment Types
Mobile payments are getting increased as smartphone users transact with the magic of contactless payments. This digital payment system has streamlined the payments and added a loyalty program. Wallet and cash payments will gradually fade and digital wallets will gain prominence. Digital wallet apps like Apple Pay, Google Wallet, PayPal, Current, and so on will take into use in E-commerce industry. E-commerce stores have started a practice of providing incentives, promo codes and offers for digital payments that are done by customers. This will further trigger the adoption of wallet-free payment system.
Social Commerce – a Trend to Shape the E-commerce Space
One of the biggest Developments in E-commerce industry this year was the response from social media networks. Brands are now leveraging several social platforms to sell their products or services directly. Brands can see increased sales, and even products go viral, generating great interest as word-of-mouth surges its reach. This enables the customer to buy the desired products without leaving the social platform instead redirecting them to a separate landing page. Incorporating ‘buy buttons’ and shopping features to the social platforms like Twitter, Instagram, Facebook and similar platforms encourage followers to purchase products and services directly. Sharing the product details with friends to get their opinion while making a purchase, enriches the user experience and enhances the chance of the user becoming into a loyal customer.
Growth of Payment gateway business with E-commerce trend
Payment Gateway Integration is an important part of an E-commerce website. Payment gateways encrypt important information like credit card numbers, for ensuring secured information flow between the customer and the merchant. As E-commercemerchants look for effective and secure solutions to receive payments payment gateway providers flourishing with evolving E-commerce Website Development.
The new year with rising technology is looming around the corner and E-commerce marketers are gearing up for opportunities, challenges and trends. The future is expected to be an innovator’s market failing to adapt to user needs and expectations may face the risk of losing customers. Hence, there should be constant updates with improved discovery, technology and logistics to cope up with the competition. In order to avoid falling behind the ever more fierce competition, have to be aware of the latest trends in Ecommerce. No matter what will be the specific trends are, judging by everything which happened this year, will absolutely reveal a great deal of exciting progressions for the E-commerce industry. It is very important to stay at the forefront of the industry so that can be at a step ahead of the competition.
