15.04.2017 - Saturday

Essential Web Designing Trends - Smart Insights Into Digital Marketing


Web designing encompasses different aspects like planning, creation and updating in the production and maintenance of websites. As digital media has become a major part of today’s people life, Web designing is gaining popularity in the recent years. Trends arrived from experimentation and innovations are the driving factors for change that pushes industries forward for the better. Besides considering aesthetic aspects which makes the whole personality of the website, the usability of the website has also to be taken into priority. It is vital to make a page that the target market can identify with. It is fundamental for Web designing specialists to keep themselves redesigned with the latest trends to build an engaging website with incredible customer experience.

Latest Web designing trends that need to know about

Limit use of Flash

Flash is a software technology used for creating and managing interactive multimedia web applications like websites, animations, movies, games, ads banners and so on. This gives unlimited options in the Web designing of the pages. Even though flash has held its place in professional Web designing, it should be used sparingly when creating a website. It will increase the website download time even with a right flash player. This flash software is one of the Web designing aspects that is not yet accessible to search engines meaning that it hinders the Search Engine Optimization efforts.

Wider Implementation of Responsive Design

Responsive Web designing is essentially an approach to build a website which adjusts its content to best display on any of the platforms irrespective of the device size. The wide spread use of smart phones which are known to be the primary devices for browsing the web, makes responsive design a thoughtful approach to deliver the content effectively on various sized devices. It is expected that the future Web designing will sure conquer more fans on mobile devices. Additionally, Google favours mobile-friendly responsive web designing and rank them higher in the search results. Getting ready for a mobile-first world with responsive web designing is no longer a trend, but a necessity.

Flat and Material Design

As flat designs focus on simplicity by driving the whole design to the user experience, this will be adopted by more designers. Flat design bears an outstanding benefit of appealing equally engaging on both resolution and high resolution screens. Flat Web designing colours and shades are one of the ultimate designs for web design and helps developers to create beautiful websites with simpler code but same effect. And in the other hand material design which is an improved version combines some aspects of the popular flat design with some slight animation and gradients to produce 3D effect and also makes navigation much easier.

Virtual Reality (VR)

These are the Web designing with 360-degree video and other highly interactive experiences with three-dimensional effects. VR technology pours its efforts to take the users to a new level entering in a new and imagined world enabling them to learn or empathize, have fun, can play and interact with each other or with robots and be perfectly on-trend. Pertaining to its market domination, any features that it implements are sure to be set the pace for other platforms.

Increased use of animations and GIFs

Animations are an awesome approach for showing how something functions and they convey things less demanding and quicker than content or pictures. It is anticipated in future the use of animations will become more prevalent, since more content types are shared and animation and GIFs helps to communicate things easier and quicker better than text and video. In addition this can often be even more lightweight than conveying through several images or even a video. It is widely used for quick production of CSS transitions and animations to make the user experience more charming and amenable. As Web designing move a far towards the flat design patterns, animations will go along with it, and we can visualize them to become smoother and better to the users with faster processing.

Parallax Scrolling

Parallax scrolling is one of the latest trends in Web designing to add an extra layer of dimension to your website. This helps in scrolling background and foreground web content at different speed. This technique is beneficial for Web designing to create an illusion of depth for the users when they long scroll the website page providing a new level of depth. Parallax scrolling allows for new, fresher effects while giving more value to small websites and draw the visitors’ attention with every scroll. This generates a fabulous user experience and gives a sleek and dazzling Web designing. By making the scrolling more interesting and attractive, parallax scrolling promotes longer visit times. The longer the visit, the stronger the relationship of the visitor with the website will be.

Typography Goes Big

Typography has the potential to show the user who is behind the website and what you are about and is taking a central role in Web designing. Typography launches a way of communication and, in turn, the personality of the website. The choice of typeface will define how people respond to your website. It works well both for attracting and retaining users’ attention. And can be used to break up the grids if the website has a long scrolling page, especially. The typography is sure to expect to play an important role in helping the website communicate in a better way to the customers. Most of the people visit website to read the content of what it is offering to them. Whether it may be an article, a product review, or an explanation of the trending new app, people visit the website to read text but not to see what colours or design elements have been used. This clearly implies that becoming a master of typography will open a way to automatically ensure that the website is 90% successful.

In today's evolving digital world, most people do not have a minute to spare. This hurried pace extends to the realm of Web designing. Hence Web designing should satisfy the demands of users with a vast range of options for viewing the website. These days we can see tremendous innovations in the Web designing trends that survive outstandingly well over the internet.