25.02.2017 - Saturday

How A Content Management System Can Help You Engage With Businesses


A CMS (Content Management System) is a software application that allows the creation and modification of digital content. Using CMS you can easily add, delete images and edit text in your website. CMS allows you to manage your website regardless of the possibility that you have no specialized knowledge, experience with HTML or website design. A Content Management System can play out different tasks for a website including regulating when content is displayed, how frequently the content is shown to a specific user, and managing how the content interacts with other elements of the website.

Why Every Business Needs to Work with a CMS?

Facilitates Frequent Content Updates - Workflow is a core feature of a good CMS. Regardless of how basic your workflow needs may be,it will make sure your business maintains control over content. Content can be published easily and efficiently as editing and revisions need not require visual design or coding knowledge. Hence fast and efficient updates can be achieved through CMS saving your business cost and time.

Increase your search engine ranking – A relevant, good and easy to use Content Management System help to keep your content fresh and improve your website search engine ranking. The ability to profoundly engage customers through content targeting and personalisation can be grasped with the right CMS solution.

Easy Adoption Regardless of Technology Background - CMS allows your team members to control content and its delivery, irrespective of their technical knowledge. The Content Management System provides a user-friendly interface that makes it easy to distribute content consistently in all relevant channels. This implies that your marketing team can create and optimize content quickly and independently.

Improve online branding - Using Content Management System that supports multi-channel campaign means you can make sure a consistent and satisfying customer journey across all the business communication channels. Furthermore it makes sure that all of your content is tailored and responsive to the needs of each channel. With a right CMS solution you can provide with mobile visitors a uniquely tailored experience keeping your business relevant.

Improve customer service - FAQs, help sections and support forms are crucial for keeping your customers happy, and CMS will allow your business to easily maintain these channels. Through the clever usage of targeting and personalization, you can deliver tailored information to your customers encouraging them to engage better with your brand.

CMS Dos And Donts- For Building A Content Management System:

Make sure your need for a Content Management System – You have to think about how you and your business can eventually benefit by using a CMS. Consider what you want your CMS to do for you, and how you want it to do that. Try to find out the ways you can broaden your reach with a Content Management System and decide if the benefits will be worth the cost for your business. Being literally without any clue what you have purchased or how you are going to build a website with this new system is a limiting factor everything else that followed.

Get to know your content, Do not leave it to your IT department - Making a conclusive list of what you require and not need part from your Content Management System, and also any future requirements, is critical and the principle thing that will help narrow down the field of competitors. Technology plays a small part of the CMS solution. CMS should be considered as a strategic business system which involves staff of all levels and from all departments across the organization.

Have a budget: Do not let your budget dictate CMS for your business - Once you have decided to have a CMS for your business, have a better idea of what you should spend. In many cases businesses choose a CMS strictly based on their budget. When deciding on a Content Management System you have to think about your budget, what you can and cannot afford. In choosing a CMSkeep your requirements in mind to suits you rather than your budget.

Instead, try to find out the right Content Management System and then budget for that.

Consider usability and accessibility - Understanding the needs of your customer and building content to meet those needs is an important point. The purpose of a CMS is to enable non-technical people to make updates and modifications to the content of your website easily. Hence it is important whatever CMS you choose is intuitive and easy to use. Poorly designed systems can exasperate users with poor accessibility and usability.

How Jayam Web solutions develop CMS to support your business?

Customization – With existing WordPress/Joomla/Drupal theme businesses may need some customizations to make it execute as they need it to. Jayam web solutions can both customize the current CMS platforms as well as develop a custom personalized to the existing and growing needs of a business.

Integration - We realize that businesses need to stopover working within the constraints of their present CMS and expand with high-level integration and exclusive user experience. Jayam web solutions services help with that to achieve more.

Migration - We provide comprehensive migration services to renovate content from existing CMS to a solution better-equipped to handle the needs of your business. We deliver a fascinating online experience in the language of your demand and get the content displayed optimally on the devices.

Expertise - Our designers have vast knowledge and skills with open-source platforms such as WordPress, Joomla, Magento and so on, to enable more visibility to your website pages as part of our web promotions and SEO strategy. Our specialized Content Management System will ensure more business to your enterprise and more hits for your Website.

Managing and maintaining a CMS website:

Revision and Updation of content - Since good content is the cornerstone for effective website content should be revised and updated periodically. Updating content is crucial for a website security.

Extensibility and integration – Content Management System should integrate with other technology and platforms, like CRM systems, ERPs, Social Networks, Mobile Applications and so on. Ready-to-use connectors for common platforms are favourable and considerably decrease development costs.

Stability - Stability is a feature which is essential for prolonged use of the product through various circumstances. You have to check the list of quality-assurance processes for your CMS which will offer a user perspective.

Manage high content quantity - With rising number of texts, images and videos an efficient organization of these content volumes and a more effective use of the content are becoming rapidly important. For this tenacity a media database should either be integrated directly in the Content Management System or an external database should be so included.


CMS can help you to become extremely competitive on the World Wide Web. Regardless of your website size, considering a CMS for effective way to control your content, improving your presence, and maintaining your brand in a competitive business world. Multi-channel personalization, content testing, and the overall swiftness and scalability of your content will progressively improve in your digital business strategy. A great Content Management System will enable your business will assist with visitors the information that they really they need. We Jayam web solutions ensure you fabulous Content Management System solutions that your customers are happy to engage with your business on their own terms.