07.03.2017 - Tuesday

How Does Off-Page SEO Strategies Help To Build Your Online Reputation?


In search engine optimization (SEO), off-page optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. Off-page optimization includes things such as link building, Social media marketing, socialbookmarking etc. for the purpose of ranking a website higher in the search results. Off page search engine optimization gives a very good indication of how the other websites and users perceive the particular website.

Important Off-Page SEO Techniques To Boost Traffic:

  • Social Networking Websites - Social media presence will help to grow your business and also help you get more back links. Social media websites is the fundamental step in SEO to advertise market and build your online reputation within your niche. Try to become a member of the most popular social networking websites Facebook, LinkedIn, Twitter, Google+, to extend your online network contacts, to connect and interact with your friends, to share things mutually and most importantly promote your website to build your online reputation through SEO.
  • Search Engine Submission – In Off-page SEO, Search engines will find your website online in the long run. By submitting your website to the most popular search engines like Google, Yahoo, Bing, etc. will speed everything up in SEO methodology.
  • Directory Submission – SEO effectiveness is purely based on how effectively we are selecting the directories and how efficiently we are choosing the category for submission. Submit your websites to the niche directories.
  • Social Bookmarking - Submit your latest blog posts and pages to the most popular bookmarking websites to broadcast your news on a wide area network. Social bookmarking website is one of the best SEO platforms to promote your website. Based on how effectively you have participated in this SEO technic, you gain high traffic to your webpage or blog.
  • Video Marketing - To make your videos popular, head to popular video submission websites like You tube, Meta café, Daily motion etc. This allows people to find your content in other ways.
  • Photo Sharing - Share your photos after optimizing them with the correct URL and title tag to major photo sharing websites. For better SEO results ensure they have a proper title, description and tags.
  • Business Listing – Off Page SEO has great relevance with local business listings. Write reviews about others businesses or request your friends or clients to write a review of your business in major business review websites to increases your chances of being found by customers.
  • Article Submission - One of the most successful concepts in Off page SEOis article submission.Write articles of your own with unique and of high quality content and submit them in a high page rank article submission directory.
  • Press Release Promotion – SEO press release promotion can bring you first page visibility for your keywords very quickly.
  • Classifieds Submission - Classified SEO ads can help you increase your traffic and get more exposure to your blogs or websites.
  • SMO – Through Social Media Optimization (SMO) technique which is increasing the awareness of your product or services and brand, viral publicity can be generated.


Off-page SEO techniques will help to make your website popular on the internet to get more visibility. Off-page SEO techniques will help improves your website position in search engine results page. This will definitely boost the traffic of your website. How high you rank in the search results is largely determined by off-page factors.