24.02.2017 - Friday

How Ecommerce Helps Sustainable Business Growth


Ecommerce website is a term that facilitates business or commercial transactions which involve the transfer of information over the Internet. Ecommerce lets consumers to exchange goods and services electronically with no barriers of time or distance. In simple terms Ecommerce is the use of information systems, technologies, and internet to execute transactions in order to create business value.

Why Ecommerce Is Important In Today’s Business World?

Convenience & Easiness - In this digital world, Ecommerce has become one of the desired ways of shopping in online because of its easiness and comfort. People can buy products or services from their home whenever of day or night. The greatest thing is quick, convenient and user-friendly buying options with the capacity to transfer funds online.

Attract New Customers with Search Engine Visibility - Unlike a physical store, online retail is driven by traffic that comes from search engines. Your website is your showroom, where customers can enquire your product and see every one of the reasons it is ideal for them. For customers, it is not so regular to follow a link in the search engine results and land up on an ecommerce website that they never knew about.

Keep Eye on Consumers’ Buying Habit - Ecommerce retailers can have the ability to track your customers’ buying habits and interests to tailors their offer suit to their requirements. By fulfilling their requirements constantly, you can enhance your enduring relationship with them.

Selling Products across the World – Your business grow globally without any geographical or time constraints; you can capture new customers that you wouldn’t be able to reach with a traditional store. The whole world is your playground, where you can sell products or services without any time limits, because it stays open 24*7/365.

Broaden your brand - Ecommerce can broaden your products and brings you more custom and diversify sales. As you develop more website pages, the search engines can index them and boost your products. With increased visibility, people become familiar with your brand and reputation.

Better Customer support - Customers may have queries or problems related to products, specifications or shipping. To deal with such issues, a good customer support team is needed to tackle the real-time customer issues. Furthermore the service should be available around the clock basis as customers may use the website at any time of the day.

Competence - Ecommerce is an efficient and competency method for effective business transactions. Setting-up cost is tremendously low to expand your business. With this online system, you can automate inventory management and simultaneously decrease the costs associated with it.

Do's And Don'ts Of Running An Online Ecommerce Website:

Do give time to make your website look good, Do not assume people will find your website – For starting your online store, embarking on a website redesign or to launch a new marketing campaign, solid execution involving careful coordination of several activities like key objectives and a timeline for reaching certain milestones. Do good services; sell unique products so that people will find your business one way or another.

Build a concrete platform; Do not try to sustain the company single handled - Each and every decision you make should take care of technical issues like choosing the right hosting solution, managing the scalability of website and security along with customer support and market penetration right from the establishment. If you are trying to bring everything into balance as a one man band, then this is not an idea of worth pursuing. To launch a successful ecommerce business you should be able to do the main work in the least time possible so to focus on other aspects like growing and scaling your business.

Do set aside a budget to test marketing; Do not bank on raising more money - Ecommerce website should developed to a scale to make it worth the time you put into it which may require different marketing channels and strategies to discover what works best for your business. If you do not set out to start a sustainable, long-term business it means you are simply adding to the many things working against your start-up.

Do listen to your customers, Do not ignore customer service - Your customers help call attention frailties that you generally would have ignored. Evaluate their suggestion and work for a clarification. Listening to your customers also develops a bond of loyalty and trust.

DO have a business model that makes money; Do not give up quickly - The ultimate goal of ecommerce is to drive shoppers back to your website so they can make a purchase. This implies that your online store should be at the epicentre of your business strategy, focusing on the key details required to make it a conversion machine. Do not get frustrated if your idea does not work but realize that it often takes time and persistence to thoroughly test out an idea.

Requirements For Ecommerce Website Maintenance:

Browse your website - Do visit your own website regularly to ensure that the information provided is up to date and accurate. Look for missing images and pages, broken links and forms, or anything that may show your website has been maltreated by a hacker.

Make your website visitors trust you - Ensure that you have linked to the appropriate pages from your home page. Such prudence will save much of your time, and reduce the customers pre-sale help requests. Some of the features that will probably help you to improve your ecommerce store usability and increase its profitability are clear logo, deals and offers, latest news and popular brand products and social media links and so on.

Keep track of web design trends - As technology is improving constantly, people have started to develop new and efficient ways of making a website look cool, without flagging its functionality. On the other hand, the devices people use to access the internet nowadays are stronger and more efficient than they were before. That is why, it is best to keep track of web-design trends and make sure that your website is up to date.

Safe payment and shipping methods - There has to be a safe method, in where the customer can choose what they wish to purchase, pay for it and get exactly what they ordered. You should make sure that your payment system should incorporate all, alternative methods if required so that you can ship your products literally everywhere.

How to Spread the Word - An essential part of maintaining an Ecommerce website is spreading about it. Sharing your content on social media can help promoting your blog posts across social networks.

How Jayam Web Solutions Build Better Ecommerce Solutions – How We Differ?

Portfolio – We thoroughly go through the portfolio of your company to get your ideas attains a concrete shape. We do have solid collaboration with customers, to reach target goals. So our customers will know whether development phases are implemented within business schedule.

Strategy & Developing Process - We make the whole process of Ecommerce less complicated by sitting down with you and planning the different phases. We offer you clear strategy of project accomplishments so that you may be able to know the step-by-step implementation of the project completed along with the time period. With the emerging new technologies in the market we ensure latest trends and techniques are followed.

Timeframes & Deadlines – We at Jayam web solutions understand that time is as important as money. We accomplish an Ecommerce website within limited timeframes and provide a prototype that can take you to the market quickly.

Reviews and testimonials – We have the impressive and satisfied customer list that is showcased on our website. You can also check our own sources and check on the referral and references to get a better understanding of us.

Expertise – Our exposure in building new and start-up websites possess more expertise in inadaptability, versatility and bring a plethora of new features to your existing business website. We expertise in payment gateway integration to ensure secured and safe dealing with no chance of personal information theft.


In Today's world Ecommerce has taken a way ahead as it has become the market area for all business needs. Most of the people depend on the internet for their retail products needed because of faster order processing and shipping, hassle free medium through time is saved to an extent. Ecommerce marketing strategy drive targeted traffic to your website and a means of enticing repeat customers. Successful ecommerce business provides you with the capital you need to move onto greener pastures. If you are interested in being your own boss and sell your products you are passionate about We Jayam web solutions extend our hands to support you in achieving your goal.