25.02.2017 - Saturday

How Web Design Brings Success To Your Business

A website is mandatory for business when they require online presence. By developing a SEO-friendly website, businesses can reach digital audience effortlessly.

Many business owners still think “Is website important for my business?”

“Yes absolutely it is must to have a website”. Here are the reasons,

  • Consistent Brand Identity
  • More Visitors and Eventually More Clients
  • Customer Satisfaction
  • Less Expensive Marketing Medium
  • Repeated Customers

Consistent Brand Identity: If your website holds all the positive attributes of business then undoubtedly it creates optimistic impact among its visitors. Your brand gets recognition through your website.

More Website Visitors: Usually businesses can easily get customers within their locality. But is that enough for your business? No. If you want to expand your business globally, website is a necessary parameter.

If you are running a business without a website then people nearby your locality can ONLY reach you. But by owning a website, you can extend your trade to customers world-wide.

Through Websites, Businesses Can Generate Leads: To justify this statement, we shall compare the business with & without websites as scenario. Marketing the business without website is complicated, these days. The businesses must spend a lot of time & money for banner ads, newspaper advertising & make cold calls etc. Thus they end up by spending time only in marketing and not into their business. Furthermore, in the Newspaper, Banner Advertisements – you can’t explain everything about your business. But on the other hand, you can give complete information about your business in the website. It is affordable and also instant process.

In newspaper, banner ads and leaflets - you can see the line “To know more, visit www.companyname.com” This is the fact about having website for a business.

Customer Satisfaction: As Google search trend changes, people prefer the companies who have got updated with latest trend metrics. Now, a mobile responsive website holds the trend since mobile audience are growing rapidly.

Secondly, people look for easy options in everything. Thus instead of traditional website design, the mobile responsive websites can give easy accessibility for browsing with company’s products/services. It improves the customer experiences and creates a path to convert them as customers.

Website Over-Rules Other Marketing Strategies: Compared to traditional marketing strategies including Newspaper & Television ads - marketing through digital medium is affordable and potentially effective.

The offline marketing strategies will be live for particular time duration only. Your Newspaper advertisement is live until you pay for it. In TVs you will be visible for those who are sitting in front of the TV Channel. Furthermore, it’s not guaranteed that they are your target audience. But if you have a website, you can do Online Marketing and reach your target audience easily when they search for your product/services.

Repeated Customers: In offline marketing, you need to repeatedly spend on ads to get customers. On other hand, if you hold a website, you can easily get repeated & long-term customers.

The Check-list of Web Design Discipline

You can get the website designing work to professional website designers. However ensure the final product, whether or not, it meets your business goals. Here are few things which you must keep on track before launching the website.

Customer Experience: For instance, if you hold an ecommerce website, instead of just showcasing the products – categorize it. People are spending time on website where the discounts & offers are available. The well-structured website makes visitors to come back repeatedly.

Is Your Website Mobile Accessible? As the world is moving towards paperless works, switching to it is wise business decision. Check whether your website has a proper “call to action” features that makes the visitors drop their enquiry faster than searching for your address, contact number. Secondly, check whether your website is mobile compatible. Mobile responsive websites are playing important role on Internet Marketing & Google takes this features as the most important factor of SEO (Search Engine Optimization).

Love Even Negative Criticism: It is always the bad criticism which develops your business. Do you wonder how? Whenever you get a bad review, work on it to overcome. Also send personal notes to reviewers about those updates. Instead of just neglecting the bad reviews, try to resolve it as soon as possible to keep your brand identity among your customers & target audiences.

Keep Footsteps in All Online Spheres: Your website must be optimized to reach digital marketing verticals. Ensure that your website contains social sharing features on all product/services pages. This feature brings you audience from Social Media Websites too i.e Facebook, twitter, LinkedIn, Google+

Lengthy Content is Headache for Readers: Usually visitors of the website will not read the entire web pages end-to-end. They just scan the significant points that they require. Hence long paragraph contents will bore the viewers. Make it short and bulleted. Check for keyword density too. When keywords are over-stuffed, Google may penalize your website.

Thus follow these web design check-list to ensure that you are travelling on right pace of digital marketing. The above points will help you to figure out whether or not – your website follows web design disciplines. Hence don’t let your business drive out the online platform by giving the website design services to unrecognized organization.

How Jayam Web Solutions Helps To Grow Your Business Online?

Understanding Your Business– We consider carefully your aim, your business goals to make your website and internet marketing to achieve the target. With good visibility and a clear focus on designing the website, we assure to reach your target audience.

Salient Designing Process- We select the theme and color of the Web design to suit your business or service. We will try our best to give the interactive functionalities required for your business. After your approval for design we will select the type of application developed to match the design and functionality requirements and accomplish the project in the specified time.

Recognize ContentJayam web solutions know the importance of content. We build framework that will house your business content. We understand how your users will interact with the content and focus specifically to manage the content in the future. Hence we ensure that your website design delivers your message and maintains its quality for years to come.

Understanding Your Strategy – We offer you a clear concise web strategy which goes beyond your website. Our strategy will give your business a strong sense of authority, significance and trust. Thus our Web design will result you in converting your website visitors into paying customers.

Smart & Sensible – We understand the customer ideas and design the website accordingly. Our Web design satisfies the needs of the target audience perfectly. At Jayam web solutions, we design websites that reflect the brand ethics and respond to the needs of customers precisely.

Finally to wrap the importance of web design for business, here are research results in numbers which explains the importance of website design straight-forwardly.

- 77% of business owners’ regrets that their business is down because of poor website design - Says Society of Digital Agencies

- 38% of people move out from the website as the design is not impressive. - Stated by Adobe

- 48% of people comment that business creditability increases through websites - Says Ironpaper

Are you still holding back to choose a proper website design company? Rush fast and get one. Advanced strategies as like mobile apps have landed into the business industry, but still website absence may topple your trade.