Steps to Recover from The Sudden Drop in SEO Ranking
It's always exciting to check the Google search rankings for our website, especially for people who are holding online business. And you might feel over-whelming when there is sudden drop in organic search results. But remember, this is easily reversible process. There are multiple recovery strategies through which one can show progress in search rankings.
It is common to fall into guessing about what might have pushed the search rankings back. But just guessing won't workout. Here are step by step troubleshooting procedures through which you can uplift the Google search rankings.
1. Checking the Website Status in Webmaster:
Do you know why it is mandatory to check the website first before moving on with other verification steps? It is because the problem might start within the website too. Therefore log-in to the Webmaster tool and check the Google Search Console. The Index Status provides information about the web pages that are indexed in search rankings. Compare the current status to previous week, so that you can find out the significant difference in indexed status.
If you find error in indexation of web pages then the reason for search ranking drop is straightforward. As recovery, check whether the web pages are deleted or removed accidently without 301 re-direction. Secondly check robots.txt file which sometimes force the search engine to de-index the page, as an error.
2. Few Backlinks May Gone Dead:
For a website to perform well in search results, it requires thick backlink profile. Moreover the backlinks must be from high authority domain. Even if few backlinks are unavailable or permanently removed, it will create a greater impact on search ranking drop. Therefore check the backlink status via reliable backlink checking tool to find the lost links. When found, revamp the lost link status by building new links in that domain.
3. Check for Google Penalty & Algorithm Changes:
When a website faces sudden search result drop, it might be because of Google penalty too. There are two sorts of Google penalty - manual action penalty & algorithm penalty. Therefore check whether your website has fallen into one of these penalty.
To find out whether your website has fallen into first category of penalty - manual action - Log into Google webmaster tool. Check the notifications tab to see whether or not your website got a warning message. If not, then it's good. Secondly, to find the algorithm penalty, check the Google algorithm change history. You can correlate the time period from when search ranking has been dropped with the new algorithm update.
4. Is There Any Changes in Search Trends?
Search trends rely on geographic location & several other factors. When there is a change in search trends, the web owner must also keep an eye on keywords used for business & content optimization. The entire link building strategies must be changed according to the present search style.
If a web owner or SEO experts fail to go behind search fashion, then they may face sudden SEO ranking drop. Hence it is advisable to check the search trend once in a month & do updates accordingly.
Hope these steps will guide you to recover from search ranking drop. Follow these strategies when you face this situation & hold your website visitors with ease.