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Tips on Search Engine Marketing
 
Title Tag
 
The title tag is the most powerful on-site SEO technique you have, so use it creatively! What you place in the title tag should only be one thing, the exact keyword you used for the web page that you are trying to optimize. Every single web page should have its own title tag.
ALT Tags
ALT tags were meant to be for text browsers because the images didn't show in text browsers and the ATL tags would tell the visitor what it's about. You should put your main keyword(s) in the ALT tags, but don't overdo it because you could get dropped in the results or even worse banned for life!
Link Popularity
Link popularity is the most powerful SEO tool out of all them. Most search engines don't even consider web sites if there is not at least one or two links pointing to the web site. Having another site(s) link to your web site is important when it comes to getting your site a good ranking.
Keyword Density
This is also vital and should be used with research. You should use the keyword(s) once in the title tag, once in the heading tag, once in bold text, and get the density between 5% to 20%
Page Size
 
Your web page's speed is important to your visitors and the search engines. Try your best to keep your web page over 5k and under 15k in size.
 
Rich Theme
Search engines are looking at themes more and more. Build content (Articles, FAQ, tips, etc.) much as possible and keep the web pages around 200 to 500 words. Create content that's related to your market and link them out to other related content on your site. Try to get 200 web pages or more.
Web Site Design
This is also important, if you want to get indexed. Text content should outweigh the HTML content. The pages should validate and be usable in all of today's leading edge browsers. Stay away from flash and Java Script, search engines dislike them both a lot.
 
Insite Cross Linking
This will help you get all of your web pages indexed by the search engines. Your web pages should be no more than three clicks away from the home page. Link to topic related quality content across your site. This will also help build you a better theme throughout your web site. On every page you should link back to your home page and your main service.
 
Content - The key to increased website traffic

One of the biggest problems with starting an Online Business is getting traffic to your website. One of the easiest ways is to pay for it via search engines or pay-per-click and pay-per-exposure ads. But this creates a problem because the costs can get rather expensive.

Tips to add Quality Content in your Site
Product Reviews
Background information
Questions and Answers
Bulletin Board Forums
Articles by others
Discover an easy, free, and effective way to advertise using articles. This technique has been proven time and time again. Write highly effective, good quality articles promoting your business or product and submit them for free to websites that feature articles. Follow the easy steps below to be on your way to receiving Free Traffic!
 
Pick a subject that readers will be interested in. No one likes to read a boring article, so be Creative, and Keep It Simple.
Use plenty of white space. Only a few lines per paragraph. This helps to keep the reader’s Attention.
Use bullets and numbers to make points stand out.
Don’t try to sell your product in the article.
Stay on the subject you are writing about.
Make your heading stand out. Most readers will bypass an article if the heading is too boring.
Once you write your article, you need to submit it to as many “article directories” as you possibly can.
Repeat this process once every week, spending one day writing the article and the next submitting it. You should be well on your way to receiving loads of free traffic to your website!
Considerations before thinking about income from your website
 
Purpose
A strategy which defines what steps you take. Strategies begin with brainstorming. Sit down, put a blank paper on your desk, grasp your pen, and write. Write anything that comes to mind relevant to your purpose. Write the not so relevant ideas too; who knows they might turn out to be the most important expression of your brainstorming. You may find the right purpose from a large number.
 
Persistence
 
No matter what the hype reads, this takes persistence. Perhaps the only emotion that separates the successful from an unsuccessful comes down to persistence. Preparation"There are no secrets to success. It is the result of preparation, hard work, and learning from failure,"
Probabilities
Everyone has an opinion, and every pole a changing shade. However, reading polls provides some lessons on reading the probabilities of website traffic. Most of us read the primary poll results rather than referring to the "internal tracking polls".
Personality
Many websites give the same impression. Every website page represents you implicitly or explicitly. What matters to you should be evident on your website, and your website should represent your values.
Sitemaps and Hyperlinks
 
Sitemaps and hyperlinks are the keys to attract search engine robots to your website. Search engine robots or often called search bots are not terribly sophisticated. They cannot perform action such as button click, form submission or any other action that any human visitor might perform. Search bots are able to index the page content and click through hyperlinks on the web page.
Use of text links at the bottom of your pages, while hardly cutting edge, is one of the best ways to make sure that the search engine robots can move around your site. Be sure to include links to your site's principal pages on all the pages in your site. Always remember to put a link to your sitemap page here too.
Sitemap should provide following information
 
Provide text links to at least the most important pages on your site; depending on the size of the site, it may have links to every page.
Give a short explanation of each page on your site, to inform your visitors about your website.
Give your visitors the information they need when lost in your website, and show them how to reach the page they are looking for.
Provide a pathway for the search engine robots to follow in order to reach your most important pages.
Provide important keyword phrases in the sitemap text and hypertext links that help the automated search engine robot understand what the page is about.
Help search engine robots find static landing pages that then link to dynamically generated pages they may not otherwise find.
 
 
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